Hiptipico
Lake Atitlan, Guatemala
Hiptipico is an ethical accessories brand based in Panajachel, Guatemala. The brand provides dignified job opportunities for indigenous Guatemalan artisans who preserve Maya culture and traditions through their work. As the Creative Marketing Director from 2017 to 2019, I led brand strategy and creative direction for the brand, working alongside the founder and CEO.
Role:
Creative Direction, Photography, Marketing Direction, Graphic Design, Brand Strategy
Channels:
Website, Social, Email, Blog
